It's just basic sales techniques. If I post a price online and you compare it to another price online and you decide over $100, rather than over the features, then I, as a sales person, never got to tell you about what makes us a better value, even if we might cost more than our competitor. If I get you on the phone, or even an email, at least I can start to have that conversation.
You have a much better chance of selling to someone you can talk to. Ever walked onto a car lot? They can't get out the door fast enough to try and help you. They want to start that relationship.
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Real name Steve but that name was taken on the forum. Used Middle name. Call me Steve or Scott, doesn't matter.