I received a mail solicitation notice of renewal of my Popular Woodworking subscription. When I saw the price, 7 issues, one year, for $42 or 14 issues, 2 years for 84 dollars, I couldn't believe how expensive it had become. So, I checked my latest issue and found the off the shelf price is $5.99, cheaper than the subscription. I also noticed the mailing label said FEB15 above my name.

The soliciting company was listed as CBS.

What gives? Anyone else had a similar experience?