having owned a hobby shop back in the mid 80's, pricing structure was similar to this.
commission was: 10-20% it's your money sitting on the shelf until sold.
Sell to store: 40-50% off retail. Stores money sitting
on shelf until/if sold. Clearance after the holidays.
MSRP is typically 10 times the cost to make a product out the door.
Manufactures (you) typically charge 4 times the cost to make a product as the price to a distributor, who then sells to the retailer at 40-60% of MSRP. Retailer stands to make 40% after it sits on shelf for who knows how long, or they put on sale or clearance.

HTH
Roger