The interesting thing, Rich, is that production doesn't have to be expensive. Pro-sumer and even consumer video gear (including HD capable) is relatively inexpensive at this point and since very capable editing software is also readily available at reasonable cost, creating very usable content is approachable by even independents. The planning and organization is the key...something I've been thinking about as I consider doing some short video things for my own online contributions to the community.
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The most expensive tool is the one you buy "cheaply" and often...