Quote Originally Posted by Doug Garson View Post
So did CBS news get it wrong? Because their report used the words "so-called dynamic pricing — also known as surge pricing" per the OP. Maybe they will offer discount pricing when traffic is low to try and attract more business but if no one knows when the discounts are in effect they will be mmmm ineffective. Better to just advertise discount prices when historically traffic is low and donate the $20 million in products to local foodbanks and get the benefits of the goodwill.
It wasn't just CBS. A lot of news outlets reported the same thing. What is still up in the air is if the CEO's comments weren't clear or if Wendy's simply panicked and backtracked based on extreme, negative reaction from the public.