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I find most of the 4 and 5 star reviews are pretty good, on Amazon, especially if there are a lot of them.
On two or three products, I have purchased from Amazon, I have written 1 and 2 star reviews and Amazon has refused to publish them and Amazon notifies me of this.
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I usually skim a few pages of reviews for whatever I'm looking at, if there are a lot of reviews. I pay attention to the 1 and 2 star reviews, because a lot of them are complaining about something other than the product - shipping, damage, wrong item received, etc. Other times, the gripes are legit. If it's a large purchase, I'll look on mulitple sites for reviews to try and get a more balanced opinion.
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