Originally Posted by
roger wiegand
Wonder how/why his band has crossover appeal where so many other similarly good bands don't.
Marketing and exposure done well. I mentioned above that I first heard Billy Strings on Colbert a few months ago. It's not unusual for new acts or old acts with new material to get exposure that way. And "newer" musicians are really working the various media channels, including video on the 'Tube and TikTok really hard these days.
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