Domestic (black) cherry and European (sweet) cherry wood are actually quite different. European cherry is much lighter in the first place, only a little darker than domestic maple. I am attaching a picture of some finished piece of European cherry.

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From some research it appears that domestic cherry is mostly species of prunus serotina whereas European cherry is species of prunus avium. I don't doubt that both bleach out if exposed to enough sunlight like in outside exposure. However, European Cherry has a very different starting position.