I think it was a good engineering test for one very specific mode of failure, and wasn't intended to cover all possible joinery scenarios. I too have alway heard, from magazines, books, videos, TV, etc., that end-to-end was always a weak bond. The rest of the stuff about long-term movement, bending, and sharp impacts, are all other things that can be tested and reported as well, but doesn't invalidate this specific, basic study. And its not always necessary or wise to have the strongest possible joint in the world.
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