There is often a buyer at every price point but the mistake is often in assuming how many of them are at their respective price points. IE Hofmann still exists and appears to be doing well but they made the right move in planning for a small portion of high end consumers.

Danish furniture manufactures do the same, after nearly dying off they recognized this bit of economic reality and reformed their businesses to suit luxury appear and scale.

As example, Wooden plane makers in the US have plenty of business to keep a one man shop running, but scaling it up would likely be their demise.

I would rather have excess demand and just slightly short supply of a high end product than to have excess supply of a ‘good enough’ product even if that meant making less overall.