Originally Posted by
Erik Loza
Don't know if I can post a link since it might be advertising but there will be a show happening here in Austin this April that we will be attending. Small venue but the promoter is a young guy, very media-savvy, and has really curated the exhibitor list. Local bespoke furniture makers + more high-end ww'ing products like Lie Nielsen, Festool, etc. No glue and router bits, LOL. They have a really good social media campaign, targeted more at millenials and younger folks just getting into the hobby. Last year was his first year and the show had 700+ attendees in one day. My feeling is that there is a definitely a market for regional shows but that we need to re-think who we are marketing to. I agree with Richard that the old timers with measuring-tape suspenders (sorry if you own those) have bought what they are going to buy but there is a younger market that just needs a different approach.
Erik