Originally Posted by
Mike Henderson
I think that estimate is waaaay too low. Most gift cards have a redemption rate of 80% or higher (mostly higher). Of course, it depends on what the gift card is for.
But even if someone didn't want the thing that the gift card represents (say a Home Depot Card) most people would sell it at a discount and the buyer would redeem it at par. You'd have to be pretty rich to let $100 (for example) go to waste.
Mike
[I think if you ask Google that question, you'll get some estimates.]
For sure that figure would very form store to store but know form experience that figure is not out of line.
"Remember back in the day, when things were made by hand, and people took pride in their work?"
- Rick Dale