Have you noticed many new products have made up names that are hard to pronounce. I have seen adds for some company that I think is like net flicks but it is something like roxathemne. They make jokes and teach viewers how to pronounce it. AFAIK it is a made up name not a foreign owned company.
I realize many names are new words so they can be copy writed. Xerox was invented as a name because the inventor felt it was a letter combination not used in any language and thus could be copyrighted in all languages.
Bill D.