The DC30 is 1159 on shopgears now, the DC40 is 1259. As I said, Im admittedly not a fan, but the mindblowing/scary part (for me) is what has happened to the rebadged unit to get it to a $400+ discount. I have seen and been around enough of that in other shops to have a pretty good guess on a visual inspection, but whats happened internally would make me nervous enough to get the real deal.