Results 1 to 7 of 7

Thread: Any advertising professionals out there

  1. #1
    Join Date
    Apr 2007
    Location
    New Jersey
    Posts
    1,347
    Blog Entries
    1

    Question Any advertising professionals out there

    I was watching a business/stock market show, as I do every morning, and an advertisement came on for The Ninja warriors on Nickelodeon. Its obviously a kids show, why would the advertise on a business show, which seems clearly, not to be their target market?
    Dennis

  2. #2
    Join Date
    Dec 2005
    Location
    West Lafayette, IN
    Posts
    6,527
    Targeting parents maybe?

  3. #3
    Join Date
    Mar 2003
    Location
    SE PA - Central Bucks County
    Posts
    65,638
    ...and don't assume that only kids watch "kids' " shows...
    --

    The most expensive tool is the one you buy "cheaply" and often...

  4. #4
    Join Date
    Jun 2007
    Location
    Clinton Township, MI, United States
    Posts
    1,554
    Quote Originally Posted by Jim Becker View Post
    ...and don't assume that only kids watch "kids' " shows...
    True Dat!!!!
    From the workshop under the staircase, Clinton Township, MI
    Semper Audere!

  5. #5
    Join Date
    Sep 2009
    Location
    Medina Ohio
    Posts
    4,513
    Do you think maybe kids have to watch what their parents are watching in the morning. It may be a subliminal message to the kids that are in the room

  6. #6
    Join Date
    Aug 2011
    Location
    New York, NY
    Posts
    2,203
    I know set top boxes do data collection on your watching habits to determine how broadcast media is priced and programmed for cable at least.

    Not sure how finely tuned it always is though.

  7. #7
    Join Date
    Mar 2015
    Location
    SE Michigan
    Posts
    3,222
    Matt is correct in suggesting many marketers of children’s products will target parents. There is also the ability of advertisers to purchase broadcast time on a “ROS” bases; run of schedule. Average cost per rating point is less expensive because the schedule is spread out among the entire network or station broadcast schedule (knowing, in this example, that parents watch all sorts of programming). While this may result in some less than perfect ad placement, it also provides a percentage of showings on highly targeted/highly rated shows at less cost than if only the highly targeted/high rated shows were purchased. It helps build frequency of message more efficiently.

    Media buyers use all sorts of analysis to get the reach and frequency that’s recommended for any given campaign.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •