I don't know why this bothers me so much, but it seems to me that tool sponsors on instagram totally ruin makers content/channels or whatever you want to call it. In the last week or two alone, several makers have gone from good, entertaining, and helpful content to contrived crap to flog some tool or brand. A certain red tool company is the worst of it. How do I know there's a new "single occurrence" tool? I see it on the company's feed (fine, I signed up for that), then I see it on every. maker's. feed. All with exactly the same party line. It must just pay well to flog some unnecessary, overpriced while telling fellow makers to blow hard earned money on something you can get on amazon for 1/10th the price. But it comes with a pencil!!
Sadly, in the last few days several makers posted stuff to the effect of "I don't have to time to do X!" where X = making something at the heart of their hobby or business. Yet they did have time to generate an overly produced, contrived video flogging some new red, green, blue, or gold tool.
Again, I don't know why it bothers me so much, and I guess everyone has to make a living, but the sponsors totally ruin it.