I just spent (pardon the the very accurate expression ) about ten years in the local equestrian community and trust me that if you think our tools suck money out of our wallets, own a couple of horses for awhile. (I'm horseless now as of two months ago) I know that there are many folks who are budget shy, but there are also a lot of others who will put good money toward things they just find interesting or kewel to look at or that bolsters their own egos. That's why I can get $700-1500 for a tack trunk of the type I build on commission. These folks are big on personalization, too, which is why I want to at least try out the custom Corian stall sign thing as a "regular" offer between other, larger commission work that I'm also seeking that may or may not be CNC oriented. The Corian will be usable for other sign things if it doesn't work out.
I know I have the "first" sale...a lady who bought some used tack from me a couple weeks ago keeps begging to be the first customer. And she lives in Princeton NJ and has her horse at a "high end barn". I'm happy to let her "advertise" and I know she's going to be sending some non-local folks my way. I have a local 4-H group interested in a fund raise based on the product, too. And I could also be very whacked with the idea and will abandon it if it proves to be too much trouble...