Originally Posted by
Jim Becker
The electronic billboards are a really interesting thing...the billboard companies can now sell the same space to multiple advertisers at the same time and the very act of the display changing makes people look. These things only need a few seconds of attention to be effective in most cases to folks susceptible to advertising. Honestly, I prefer them to old, static and degrading traditional fixed billboards and there are fewer of the physical presences along the roads at this point, at least toward my eyes.
I remember when advertisers had to be smart and funny to get your attention. Like the old Burma Shave billboards.
I looked into doing a billboad a few years ago and the static ones were about 30% cheaper than the electronic ones because just as you say Jim, the changing action results in more eyeballs and attention.
The advertising I hate the most are robo calls from 'Amber' telling me not to hang up as she has important information for me. Yeah, right.
I am in love with Montana. For other states I have admiration, respect, recognition, even some affection, but with Montana it is love.... It seems to me that Montana is a great splash of grandeur....the mountains are the kind I would create if mountains were ever put on my agenda. Montana seems to me to be what a small boy would think Texas is like from hearing Texans. Montana has a spell on me. It is grandeur and warmth. Of all the states it is my favorite and my love.
John Steinbeck