All interesting comments from a bunch of woodworkers. If I was pitching a show I'd pay attention to this valuable feedback.
We're a group of viewers and potential consumers. I think we'd pay more attention if the craftsperson just did good work. Unless the tool or machine was new to the market or custom made we would know the equipment and appreciate its performance. Someone who's sponsored or pushes a brand will be treated skeptically by most consumers. Pointing out the brand name is a turnoff!
To stand out in a marketplace, be unique. Imagine a Nascar car that shows up unbranded. With no stickers. Viewers would notice it right away. You'd have there attention and stand out from the crowd. People would Google the car to get more details.
"Whether you think you can, or you think you can’t - you’re right."
- Henry Ford