I looked a bit closer at the McMaster Carr parts and prices:
part no. qty unit price extended rods 3/4"-6 Acme, 12" carbon steel 98935A732 2 $7.00 $14.00 handwheel, unthreaded 5", 3-spoked dished dull cast iron 6025K38 2 $18.81 $37.62 hex nuts 3/4" Acme carbon steel 94815A109 4 $4.22 $16.88 levelling washers 1-5/8" OD, 2-part black oxide steel 94815A109 2 $4.09 $8.18 $76.68
You can find handwheels that look the same elsewhere for $10 each, and you can shave a few cents off the rods if you're willing to buy a 2 foot length and cut it down. You could get regular washers that don't adjust to racking. All that would take the total down to sub-$60 list, but the two shipping charges would no doubt wipe out the savings.
And you'd still want to tap the wheels. Overall, it's starting to look like Benchcrafted is onto something. They're like the Lie-Nielsen of vise hardware. Their competitive advantage is superior fit quality with the venerable Acme thread, which produces the "ooh and ahh factor" that looks so desirable on YouTube. This seems to be the way of modern toolmaking. But I still wonder if all that's truly necessary.
I know David Eisenhauer uses rods that turn with the wheels. That takes all the problem away of finding a way to tap. It's a $60 – $70 plan, plus lumber. He seems happy with his. Maybe I'm too concerned about the ease of motion.