Thanks, Gary. I can see how lowering the price on an already "not expensive" product can diminish the value a lot.
Jit, that's truly amazing that once you made the decision to price as a luxury brand ( with luxury quality products) that people truly started to see you as such. I think it's easy for us to forget that people are WILLING and even WANT to spend good money on a product/service if it's worth it to them. People (rich or poor) want a quality product, and if you can provide that and your prices are reasonable, no doubt people will choose you and feel good about there choice. We all take pride in being able to purchase a quality product/service!