The OP is looking for comments regarding tool reviews, not drill recommendations. Maybe the budget is $100 which would get a good drill, but flat out recommending Festool or Hilti is assuming all WW's are loaded, and they are not. You know what they say about assumptions.
Personally I look at reviews on seller's websites, usually Amazon, Lowe's or HD for tools or B&H for electronics. And as others have noted, if you only see 5 reviews, check out another seller, or possibly it is saying not too many folks buy that tool or it is very new, so take what is said with a grain of salt. When I see 500 reviews, I know it is a popular item at probably a good price and if it is in my price range, I will scan the reviews for information.
Recently I was looking for a drill/impact driver combo for my son. I wasn't about to spend north of $300 for an 18 v Milwaukee Fuel combo(my first choice based on reading reviews), let alone double or triple that for a Festool or Hilti, so I went with a 20v PC Lithium that was about $140 after reading many reviews at several different sellers, reading threads here on drills and finding an excellent deal using a simple search engine. Plus he had used my 18v PC Lithium combo set and liked it. Is it going to be as HD as his old 18v Milwaukee brute? Not likely, but then it is all about the budget.