Many of our members have reported how word of mouth is so important in getting their name out and for securing new business. I have not found that to be the case as I deal with mostly commercial accounts.
Yesterday I had two incidents to underscore this. First was a famous local university. I got a call from one dept. ordering a plaque. They wanted the logo but said they didn't have the artwork. No problem I have three versions of the logo as I do work for the school regularly. "Oh, I didn't know that". JUst a day earlier another dept. had called to place a reorder on plates for this year and another had ordered a sign.
A while back a bakery ordered name tags for their several locations but the wanted their fonts and logo on the name tags. They said they'd have their designer send it to me and also gave me her number. "Oh she's been a customer of mine for several years", I said.
Then yesterday I received another call from a cake decorating firm wanting name tags. In the course of the conversation I mentioned that I had just finished a name tag order for the bakery. She laughed and said, "that bakery will be doing the cakes and cupcakes we decorate."
So much for word of mouth.