this is the same reason I go to the BORG as well. No prices or labels drives me nuts.The only reason I ever go to the BORG is because I know that I'm encouraged to look around (vs. lumberyard where I need to know what I want because everything is squirreled away in a warehouse without prices listed).
I am a homeowner, not a contractor. Knowing every grade of construction lumber is more than I care to memorize, but I can tell good stuff when I see it. And having prices there enables me to determine if paying the extra $xx per board is worth it for the simple garage shelving i'm building vs the high end shed with all the trimmings.The "squirreled away in a building" you mention is actually an efficient system that is fast, but yes, you do have to know what you are after. What you are after is just another Borg.