No to beat this dead horse too much but I was talking about short term profits vs long term health and profitability. The current financial crisis is filled with examples. Too much debt, risky leverage, tricky accounting, too little investment in the future, etc. all to pump up the short term profit (or the appearance there of). One of the reforms proposed for investment banks was not to base compensation on short term profit, as it encouraged reckless behavior.
Another example of this is that it's easy to increase short term profits by firing staff -- but long term (if done recklessly) you destroy the value of the company. No investment in the future sometimes translates into no future.
My local paper was purchased mainly with debt and although profitable, is unable to service the debt, even with massive firing of reporters. It in Chapter 11 and is a shadow of it's former self.