Perceptions on Pricing
Having exhibited at a hundred or two, lost count, high end juried mixed media art shows/exhibits I decided early on to create flawless pieces. Actually never did achieve perfection, came close with the final finish. I literally would spend an entire day in leveling and polishing a large vase, bowl, hollow form, etc. I also priced accordingly. Over a several year period 1995 - 2004 my pieces averaged around $1100.00 each with a highest ever sale of $3,000.00 for a single piece.
My point on pricing is do your best work, make an objective comparison to your competitors and price accordingly. My original belief was that a truly level, well polished finish goes a long way in beating most competitors. I still think that is true. One has to price according to the venue. If you have nice work participate in juried shows only, you can at least double you price over the "craft show". Select the higher end juried shows and you can triple your price. In the high end venue form & finish attracts the eye and gets the sale and you still get to meet really weird people who look at the price and shake their head. There are those too who will insist that a nicely formed vase is blown glass.
David Woodruff
If you don't know where you're going, it doesn't matter how you get there.