In response to a discussion in a sports car forum I frequent on the merits of IKEA cabinets I posted this......
Originally Posted by me
There is a whole other option that you are not considering that is economically the most bang for your buck, and often will get you the best cabinets for the dollar. You will notice that I did say the "Best". If you want the most quantity for your dollar one of the box stores or Ikea will still be your best bet, and if you don't know the difference it really doesn't matter.
But.....
There are a lot of real cabinet makers out there in the old tradition that know how to design and build a kitchen that works, not just today but as long as the house is standing. They take a little effort to find as they can not afford to advertise, do not have splashy showrooms, may not even have a computor program that shows three D views, no 800 number, you know, all of the things you have been trained to look for. Consider the trained computor cabinet "expert" at the local box store. As a direct value to your cabinets what do they add? Cost. That is all they bring to the table that a real cabinetmaker does not supply. So you are paying for advertising and a sales commission and still have no added value. So to be competitive they cut corners, using junk that is designed to impress in the showroom and last as long as it takes to be out of warranty.
Instead a craftsman spends a lifetime learning the trade, and instead of spending 33%, the average percent of product cost spent on promotion, they buy more tools so that they can do a better job. What a concept! You actually shake the hand of the guy that makes your cabinets! A guy or girl that actually knows that a plane is not always at an airport, can install what he builds, lives in the area so he cares about his/her reputation, helps out with the local Little League, pays local taxes, and if you have a problem can just jump in the truck and stop over! That would be an awesome marketing concept!
I , in case you have not guessed, am one of those frusterated craftsmen who can not compete with the glitter, but constantly see overpriced crap that is so far from heirloom quality that it is laughable. I often see kitchens that cost 33% more than what I could build them for, but mine would be real wood with superior craftsmanship. Actually not superior craftsmanship, craftsmanship period. There is no craftsmanship involved at all in any of the box store crap. But hey, if its good enough for you who an I to argue? Homes have become just a series of trinkets checked off of a list, a competition to see who can have the most boxes checked, and so we have thousands of square miles of suburban sprawl with ugly houses with no particular style, just boxes with all the options. I think we have created the new urban blight. Through advertising we have a need to have more, not better.
Whatever........
This was one of the responses, and what amazed me there was no argument. The fellow that posted this is a dentist, so he is not poor, and he lives in an expensive area, so the attitude amazes me. Further that most if not all agreed with his position makes me see why so many of us that are professionals are struggling of late.
This is his reply......
IKEA kitchens come with a 25 year warranty. The local master craftsman will be dead in 20 years when your doors start falling off, drawer slides fail, and you can't fit in the next generation of appliances. None of the facings I have used from IKEA had melamine. Instead, they had thick wood veneer, or solid oak.
IKEA Kitchens are not so much a matter of 'craftmanship,' but engineering. The craftsman-built kitchens are solid and have longeivity, but are really like building an airplane out of spruce and fabric. We've long left those days behind. The engineering in IKEA drawer units make a mockery of the old wooden drawer slides of yore. I'm not saying there isn't a place for that kind of simple old-fashioned work in a pure period home or reproduction, just as an old Ferrari should always have carburetors and an old Jaguar should have wire wheels. I mean, how many of us can justify 250K for a custom built car, when a factory built one is more reliable and econommical? But to be real, it is time to embrace a new generation of technology that cuts out the unnecessary waste of hand built custom cabinetry for 90% of surburban homes. It's a case of overbuilt skilled trade work versus professional engineering. IKEA also has an excellent team working on aesthetic design that makes a mockery of other big box kitchens, which gives them a left up in my book - but may not be to your taste. Some of the folks mocking IKEA kitchens on here would be hard-pressed to discern that the kitchen was made by IKEA (without looking at the logos on the hardware).
I had no response.......
This illustrates what we are up against, the millions of advertising dollars that we have to compete against are succeding. I know that we are not comparable, and I know we have all of the same hardware and accesories, but I also know I can not afford to advertise at this time at all, and when time were good I don't need to. I did when I started out on my own, and all it brought me were tire kickers looking for hand crafted at a Home Depot price.
How do we fight this perception? The forum in question is populated by many professionals that make a lot more money than I, and yet it was almost universally agreed that Ikea and box stores provide a product that is all one needs.