When it comes to things made of wood, my wife and kids are well schooled on woodworking workmanship and quality. While I can't compete with mass produced wood items the things I make will last several lifetimes.
I occasionally have people asking about having something made for them. As noted above most are shocked by just the cost of materials. They have no idea of the labor involved. My prices are probably well below the custom woodworking market level but I'm not in it to pay shop overhead and it keeps me going.