View Full Version : logo placement on shirts

Craig Hogarth
05-13-2008, 8:28 PM
Instead of eyeballing where a logo would look good, is there a rule of thumb? Is there a particular spot that it should be centered off of?? I'm talking on both front (pocket area) and back.

Stephen Beckham
05-13-2008, 8:49 PM
Craig - good question - I'm in the middle of a 85 shirt order for the fire department. I've centered on the back 4" down on the smaller shirts and 4 3/4" down on the larger ones. I haven't started with the front logo's yet, but I'm going to have to figure out a standard pretty darn quick...

It was suggested to me to make a shoulder panel out of cardboard. Round the neck and up to the shoulder seam. Then having a vert/horz center line placed on the bottom of it - it'll work great for one size, but then everything goes out the window...


Mike Null
05-14-2008, 6:28 AM
If you make yourself a gadget like a t-square with a sliding horizontal bar you can quickly line up both large and small transfers. On the shirt pocket location use the collar and sleeve bottom as locators.

David H. Mitchell
05-14-2008, 5:08 PM
We normally place a left chest logo, printed or embroidered, 4" down to center of design and 41/4" to left side of shirt. Down 4 over 4 1/4. This is from the bottom of the collar.


Jamie Cowan
05-15-2008, 6:01 PM
I measure from the shoulder seam. The collars vary from brand to brand so much that it is easier to measure from the shoulder seam, particularly for polo shirts. On an XL, I measure 8 1/2" from the shoulder. Large is 8", etc. Varies a little for women's shirts. With a pocket, I try to get the bottom of the design or lettering about 1/2 or 1/3" above the pocket.