Craig Hogarth
08-09-2007, 2:56 PM
We're signing a lease on a great commercial rental today and I'm busy working on layout and inventory. I have an idea on how we're going to arrange it, but there a few things I'm trying to work out. I'd like to hear how shopowners do things.
I've ordered several acrylic awards sample sets from JDS, so I have an OK selection to choose from. What I don't know is how to display. I'm thinking of just doing a couple samples to display and leaving blanks on the shelf. I'd love to engrave them all, but it's far to expensive and I don't know if it would improve sales at all.
Another thing I'm trying to figure out is whether or not I should have catalogs on hand to show items I can do, but don't have in stock. The problem I see with this is that some catalogs show prices or have items that I'm either unable or don't want to do.
Also, how do you sell a walk in? I've been in sales for several years and I'm fully aware that once they leave the door, they're less likely to buy. I've found it easy to motivate buyers at craft shows, but that's a different animal.
Lastly, what stock items do you offer in the very low price range to cater to those nice impulse buyers?
TIA
I've ordered several acrylic awards sample sets from JDS, so I have an OK selection to choose from. What I don't know is how to display. I'm thinking of just doing a couple samples to display and leaving blanks on the shelf. I'd love to engrave them all, but it's far to expensive and I don't know if it would improve sales at all.
Another thing I'm trying to figure out is whether or not I should have catalogs on hand to show items I can do, but don't have in stock. The problem I see with this is that some catalogs show prices or have items that I'm either unable or don't want to do.
Also, how do you sell a walk in? I've been in sales for several years and I'm fully aware that once they leave the door, they're less likely to buy. I've found it easy to motivate buyers at craft shows, but that's a different animal.
Lastly, what stock items do you offer in the very low price range to cater to those nice impulse buyers?
TIA