View Full Version : Books on starting a small business

Matt Campbell
07-31-2007, 11:07 PM
I was at Books-a-Million checking them out tonight, but I couldn't decide on one. Please give me some suggestions. Thanks!

Cliff Rohrabacher
08-01-2007, 10:39 AM
To my knowledge there are a great many. Most are worthless. At least the several I have owned were.

What kind of biz?
Where will the $$ come from?
How much time will you invest?
Who is your market audience?
How will you reach and market to your customers?
What financial & cultural demographics will interfere with or favor your ability to reach and market to the market population you have designated?

You answer those questions and you'll be most the way there.

Jim Becker
08-01-2007, 11:05 AM
The SBA usually has a lot of pointers to resources http://sba.gov