Doug Evans
09-13-2003, 11:52 PM
After extensive efforts and patent research since Friday last week, we are now ready to launch a "back-breaker" smoother for the fall. Mindful of the staggering display of engineering talent we have been witnessing lately, we wanted to see how fast we could come out of the blocks with something worthwhile.
We made great sacrifices... swore off beer for the better part of six days! Ben woke up before 9:00 a.m. every day and I stoked him up with Tim Hortons coffee.
So... what could be so worthwhile? Hmmm... Let's just say we did some soul searching and decided to give a lot of customers what they have been asking for, for well over a year now. For Ben, this was gut-wrenching... but eventually, he learned to cope with it and soon he began to like it... a great deal.
Then we said "Let's do this at a price that will blow everyone away - like half what anyone else would charge." And while we're at it, "Let's re-scale the rest of the smoothers - downward." Noone's used to that - they're used to low launch prices ensued by escalation. Yeah... that's the ticket.
So... here's a teaser piccy for the night (masterfully disguised behind success fluid) and we'll follow up with the launch tomorrow.
Cheers,
Doug
We made great sacrifices... swore off beer for the better part of six days! Ben woke up before 9:00 a.m. every day and I stoked him up with Tim Hortons coffee.
So... what could be so worthwhile? Hmmm... Let's just say we did some soul searching and decided to give a lot of customers what they have been asking for, for well over a year now. For Ben, this was gut-wrenching... but eventually, he learned to cope with it and soon he began to like it... a great deal.
Then we said "Let's do this at a price that will blow everyone away - like half what anyone else would charge." And while we're at it, "Let's re-scale the rest of the smoothers - downward." Noone's used to that - they're used to low launch prices ensued by escalation. Yeah... that's the ticket.
So... here's a teaser piccy for the night (masterfully disguised behind success fluid) and we'll follow up with the launch tomorrow.
Cheers,
Doug