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View Full Version : Does anyone know what "Amazon's choice" means


dennis thompson
11-19-2018, 9:00 PM
When looking at various items on Amazon I often see something that is marked "Amazon's choice" .The cynic in me thinks it's Amazon's choice because they make the highest profit on that item . Does anyone know how Amazon determines its choice?
Ron Citerone
11-19-2018, 9:03 PM
https://getyarn.io/yarn-clip/59e023b4-810b-4c52-a704-0d9e613cd0d5
Paul F Franklin
11-19-2018, 9:10 PM
https://www.cnet.com/news/do-humans-choose-what-products-get-amazons-choice/
Neil Gaskin
11-19-2018, 9:38 PM
the cynic in me thinks it's there most profitable.
Frederick Skelly
11-20-2018, 7:37 AM
the cynic in me thinks it's there most profitable.

I know right where you're coming from. :) In fairness to Amazon, the times I've bought Amazon's Choice, I have been satisfied with the product.
Jim Becker
11-20-2018, 8:43 AM
I'm sure that healthy margin is involved, but like Fredrick, I've not had a disappointment with anything listed as "Amazon's Choice" yet if that's what I chose to buy.
William Adams
11-20-2018, 10:37 AM
It's an algorithmically determined badge.

The item which is most often purchased by folks using your search term if it has low returns and no other sales quality problems is so badged if there's enough sales data to support the badging.

So, yes, it is Amazon's most profitable, because it costs them less in returns because the folks who buy it are usually happy with it.
Kev Williams
11-20-2018, 12:16 PM
It's an algorithmically determined badge.
And based on my unofficial research lately, it does seem 'arithmetically determined' also fits... I've been doing a lot of searching online for a particular gift for the wife, on Amazon and everywhere else. Got an email from Amazon the other day, 'based on your recent searches blah blah', here's Amazon's choice... The Amazon price tag was $1009.99... The same item I can get many other places for $699.99.

I buy a LOT of stuff from Amazon, and usually the prices are within a few percentage points of ebay and others if not the cheapest, but $1010 is a 44% bump from everyone else...
Simon MacGowen
11-21-2018, 6:53 PM
here's Amazon's choice... The Amazon price tag was $1009.99... The same item I can get many other places for $699.99.
.

BOL (burst out laughing) on this! So much for the algorithm hype.

Thank you!

Simon