Photographing the Difference

[Russell Hudson]

Pictures are a great way to communicate... especially when you are trying to sell your work. It provides a 'proof' of your experience that few clients can argue with. It also helps a client to better understand the quality of what you're capable of and lastly, it convinces them just how much better their home or office or property will be (or work, look, etc.). if they choose to go forward with the project being considered.
This same sales tool can be taken to a whole other level of success... and for the exact same reasons we've just listed above. You do it by making sure you also remembered to take photos before you created the work.
Good, old & reliable... before & after shots. Nothing says it like they do. You even become more reputable because photographs 'say' that you believe in what you do and have been willing to document it.
I often go so far as to tell my clients they can call any customer whose work they are looking at.
Clients will find it helpful to see both pictures taken from the same angle and with the same size framing. I also elect to take pics during construction or installation as well. helps people see how a project 'comes together'.
I have enough pics to break them up by project category. The following are samples of -KITCHENS- photographed before and after...

http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/5.jpg
http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/6.jpg


http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/21.jpg
http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/22F.jpg


http://i931.photobucket.com/albums/ad158/rehuds/modern%20kitchen/modernbefore.jpg
http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/15.jpg
middle of installation
http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/16-1.jpg

The following pantry is in such a small room, I shot it from two different angles.

Before...
http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/32.jpg
http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/35.jpg
...during installation...
http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/33.jpg
http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/36.jpg
...and after.
http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/34F.jpg
http://i931.photobucket.com/albums/ad158/rehuds/Photographing%20the%20DIfference/Photographing%20the%20Difference%20first%20group/37F.jpg

I'll be adding more of these pre/post photos as I have quite a few, but they're scattered everywhere and I'm working too hard these days to post as often as I used to (glad to have the work though)

Check out the website if you'd like... home page link shows when you click my name at beginning of this post

[Jeff Duncan]

I agree, which is why I also believe in hiring a professional photographer for jobs that are at the upper end of my range. It makes a huge difference when someone with the right equipment comes in and shoots a job. Not for every job mind you, as it does have a price tag! But for that occasional job that really stands out....well worth it IMHO;)

good luck,
JeffD