Eric Roberge
05-15-2009, 12:42 PM
So I got home yesterday and had an envelope from Rockler sitting on the table. :D I get excited with anything that has to do with tools...
I opened the letter to find that I am a "preferred/loyal customer" and because of this I (and I alone:rolleyes:) have an exclusive offer to receive 15% off any orders from now through July 31st. I don't need anything, but kinda cool right?
So I logged onto the website and threw a few items in my cart and started to checkout only to find that a 15% discount was already there. (No, I didn't log in) It was listed as a promo discount. I didn't have to enter the "special" code or customer number.
I know that the offer I received is good till July 31st, but please... If you’re going to market this as a benefit for return customers, don't automatically give every TD&H the same discount that surfs the site. Plus the weekly emails I receive give 15% off. (I think I even got one last week for 20% off.)
No real beef with Rockler, I just thought it was kinda funny that they would waste money on the snail mailer when the weekly emails are essentially giving the consumer the same deal. Oh,…wait… Never mind, they only wasted 42 cents, cause I’m the only one that received the offer. It was exclusive to me remember…:p
Have a good day!
I opened the letter to find that I am a "preferred/loyal customer" and because of this I (and I alone:rolleyes:) have an exclusive offer to receive 15% off any orders from now through July 31st. I don't need anything, but kinda cool right?
So I logged onto the website and threw a few items in my cart and started to checkout only to find that a 15% discount was already there. (No, I didn't log in) It was listed as a promo discount. I didn't have to enter the "special" code or customer number.
I know that the offer I received is good till July 31st, but please... If you’re going to market this as a benefit for return customers, don't automatically give every TD&H the same discount that surfs the site. Plus the weekly emails I receive give 15% off. (I think I even got one last week for 20% off.)
No real beef with Rockler, I just thought it was kinda funny that they would waste money on the snail mailer when the weekly emails are essentially giving the consumer the same deal. Oh,…wait… Never mind, they only wasted 42 cents, cause I’m the only one that received the offer. It was exclusive to me remember…:p
Have a good day!