Hello folks, I've been doing mostly non-sign laser engraving for the past year but have recently been asked to quote a few outdoor signs. Starting from scratch, I wonder if the SignCraft 2017 Sign Pricing Guide is worth the twenty some bucks they are charging for it. The claim to have insights into current market pricing - "This helpful pricing manual is the result of SignCraft‘s research and surveys of successful sign shops. It covers pricing for everyday sign projects..."
It also appears that they are providing some formulas based on overhead, materials cost, etc., I have no problem figuring out what my break-even point is for any given job (until the "you don't know what you don't know" situation arises) but having insight into market data is appealing and should help with competitive pricing going forward. Has anyone read it? Thoughts on thoroughness and accuracy? Thanks!!
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