I think what many do not realize is that lasers are not sold by the factories, they are sold by distributors. The distributors are people like Roy and Jeanette Brewer. There are dozens of them across the country (world). The manufacturers sell to the distributors and the distributors set the final price. A distributor in CA is probably going to be higher than one in North Carolina. If a manufacturer put pricing up, then it wouldn't be fair to some people in the market. If they posted the CA prices, then the people in NC would look at it and say "Wow, that's too high for my budget", if they put the NC price, then the distribute in CA would say "Why bother selling, since I make so little?".
Then you have the issue on support and the time it takes to close the sale. Are sales people supposed to work for free? There's a big difference in selling to someone that calls and says "I'll take another one of the same model you sold me last year" and the "We're looking, but we're new to this all". Which one's going to burn hours of your time? Should you not be compensated for that?
I know years ago, Universal sold through distributors and I had discussions with our rep about it all. He made decent money. Then they started selling direct and allowing people to sell across districts and setting the pricing. My distributor told me that he used to make $3000-5000 per sale, and with the new rules, he made about $500. He added up the time it took for him to talk to the customer, send them the quote, demo the machine on site, follow up, then if sold, install the machine, and train them. He said he was actually working for less than minimum wage.
He left the business.
While it's great to throw out perfect world situations, just remember, when you say "Epilog", there are distributors between you and them and those are people like Roy and Jeanette, who have to make a living too.
Lasers : Trotec Speedy 300 75W, Trotec Speedy 300 80W, Galvo Fiber Laser 20W
Printers : Mimaki UJF-6042 UV Flatbed Printer , HP Designjet L26500 61" Wide Format Latex Printer, Summa S140-T 48" Vinyl Plotter
Router : ShopBot 48" x 96" CNC Router Rotary Engravers : (2) Xenetech XOT 16 x 25 Rotary Engravers
Real name Steve but that name was taken on the forum. Used Middle name. Call me Steve or Scott, doesn't matter.